The protection of your personal data is very important to MARKATOR Manfred Borries GmbH, Bunsenstraße 15, D-71642 Ludwigsburg, the operator of this website. We will collect and use your personal data confidentially and exclusively within the framework of the Data Protection Act of the Federal Republic of Germany.
In the following, we will inform you about type, scope and purpose of the collection and use of personal data.
Responsible authority:
The operator of this site and thus the responsible authority within the meaning of the Data Protection Act is:
MARKATOR® Manfred Borries GmbH
Bunsenstraße 15
D-71642 Ludwigsburg
E-Mail: info@markator.de
Contact Data Protection Officer:
datenschutzbeauftragter@markator.de
1. Basic information about data processing and legal bases
1.1. This privacy statement explains how and to what extent and purpose we process personal data within our online offering and its associated web pages, features and content (hereinafter collectively referred to as "online offering" or "website"). This privacy statement applies regardless of the domains, systems, platforms or devices (such as desktop or mobile) used to run this online offering.
1.2. For the terms used, such as "personal data" or their "processing", we refer to the definitions in Article 4 of the General Data Protection Regulation (GDPR).
1.3. The personal user data processed in the context of this online offering include:
Master data (names, addresses);
Contact information (e-mail, telephone numbers, fax);
Usage data (interests, visited websites, access times);
Meta / communication data (device IDs, IP addresses).
1.4. The term "user" covers all categories of individuals affected by data processing. These include:
Customers
Prospects
Users
Website visitors
Recipients of marketing activities
The terms used, such as "users", are gender-neutral.
1.5. We will process personal user data only in compliance with relevant data protection regulations. This means that user data will only be processed if it is legally permitted, especially if (i) data processing is required and/or legally stipulated to provide our contractual services (for example, processing of orders) and online services; (ii) the user has given their consent; and (iii) we have a legitimate interest (i.e., interest in analysis, optimisation, efficient performance and security of our online offering within the meaning of Art. 6 Para. 1 lit. f. GDPR), in particular for reach measurement, creation of profiles for advertising and marketing purposes as well as collection of access data and use of third-party services.
1.6. Please note that the legal basis (i) of consent are Art. 6 Para. 1 lit. a. and Art. 7 GDPR; (ii) of processing to fulfil services and perform contractual measures is Art. 6 Para. 1 lit. b. GDPR; (iii) of processing to fulfil our legal obligations is Art. 6 Para. 1 lit. c. GDPR; and (iv) of processing to safeguard our legitimate interests is Art. 6 para. 1 lit. f. GDPR.
2. User rights
You are entitled to the following:
2.1. According to Art. 15 GDPR, to request information about your personal data processed by us. In particular, you may request information about processing purposes; the category of personal data; the categories of recipients to whom your data has been or will be disclosed; the planned retention period; the right to rectification, deletion, limitation of processing or objection; the existence of a right of appeal; the source of your data if not collected by us; the existence of automated decision-making, including profiling and, if necessary, to receive meaningful information about their details;
2.2. According to Art. 16 GDPR, to request the prompt correction or completion of your personal data incorrectly stored by us;
2.3. According to Art. 17 GDPR, to request the deletion of your personal data stored by us, unless processing is required (i) to exercise the right to freedom of expression and information; (ii) to fulfil a legal obligation; (iii) for reasons of public interest; or (iv) to assert, exercise or defend legal claims.
2.4. According to Art. 18 GDPR, to request the limitation of processing your personal data if (i) you contest the accuracy of those data; (ii) processing is unlawful but you object to deleting the data; and (iii) we no longer need the data but you need them to assert, exercise or defend a legal right or have filed an objection according to Art. 21 GDPR against processing those data.
2.5. According to Art. 20 GDPR, to retrieve your personal data, which you provided to us, in a structured, common and machine-readable format, or to request that the data have to be transmitted to another responsible person;
2.6. According to Art. 7 Para. 3 GDPR, to revoke your previously given consent against us at any time. As a result, we are no longer allowed to continue data processing, which was based on this consent;
2.7. According to Art. 77 GDPR, to complain to a supervisory authority. In general, you can contact the supervisory authority of your usual place of residence or work or the place of our registered office.
3. Right of objection
If your personal data are processed based on legitimate interests according to. Art. 6 Para. 1 Sentence 1 lit. f. GDPR, you have the right according to Art. 21 GDPR to object to the processing of your personal data insofar as there are reasons arising from your particular situation or the objection is directed against direct advertising. In the latter case you have a general right of objection which we implement without specifying any particular situation. For objections, please e-mail datenschutz@markator.de.
For more information about the above and personal data in general, you can contact us at any time using the address found in our Legal section or by e-mailing datenschutz@markator.de.
4. Security measures
4.1. We take organisational, contractual and technical state-of-the-art safety measures to ensure that we comply with the regulations of data protection laws and to protect the data we process against accidental or intentional manipulation, loss, destruction or access by unauthorised individuals.
4.2. These security measures include, in particular, the encrypted transmission of data between your browser and our server.
4.3. All of our employees who may come into contact with personal data are obligated to comply with data protection regulations and are instructed about legal requirements.
5. Forwarding data to third parties
5.1. Data are forwarded to third parties only within the framework of legal requirements. We will only forward user data to third parties if this is required, for example, on the basis of Art. 6 Para. 1 lit. b. GDPR for contractual purposes or based on legitimate interests according to Art. 6 Para. 1 lit. f. GDPR in the efficient and effective performance of our business operations.
5.2. If we use subcontractors to provide our services, we will take appropriate legal precautions and technical and organisational measures to protect personal data in accordance with the applicable provisions of law.
5.3. If content, tools or other means by other providers (hereinafter collectively referred to as "third parties"), whose registered office is in a third country, are used within the framework of this privacy statement, it is to be assumed that data will be transmitted to the countries of residence of said third parties. Third countries are countries where the GDPR is not a directly applicable law, i.e., in general, countries outside the EU or the European Economic Area. Data are transmitted to third countries if there is an adequate level of data protection, if the user consents or if there is other legal authorisation.
6. Rendering contractual services
6.1. We will process master data (e.g., names and addresses as well as contact information of users), contract data (e.g., services used, names of contacts, payment information) for the purpose of fulfilling our contractual obligations and services according to Art. 6 Para. 1 lit b. GDPR.
6.2. During registration and later during logins and when our online services are used, we will store the IP address and the point of time of the user's activity. Data are stored on the basis of our legitimate interests and those of the users to protect them from misuse and other unauthorised use. In general, these data are not transmitted to third parties unless it is required to pursue our claims or we are legally obligated according to Art. 6 Para. 1 lit. c. GDPR.
7. Contact
7.1. When contacting us (via our contact form or by e-mail), the information provided by the user will be processed according to Art. 6 Para. 1 lit. b. GDPR to respond to and handle the contact request.
7.2. User information can be stored in our Customer Relationship Management system ("CRM system") or similar request management systems.
When communicating by e-mail or contact form, please note that it is not a secure means of communication, i.e., contents are not protected against unauthorised access by third parties. We therefore recommend sending confidential information by post.
8. Collecting access data and log files
In general, our website can be used without having to provide personal data.
8.1. Based on our legitimate interests in terms of Art. 6 Para. 1 lit. f. GDPR we collect data (so-called server log files) about every access to the server hosting this service.
Access data include:
8.2. For security reasons, (for example, to investigate abusive or fraudulent activities), log file data are stored for a maximum of 14 days and then deleted. Data whose further retention is required as evidence are exempted from deletion until the incident has been fully resolved.
9. Cookies and reach measurements
9.1. Cookies contain information transmitted from our web server or third-party web servers to the user's web browser to store it there for later use. Cookies are small text files or other file formats used for storing information.
9.2. We use so-called "session cookies" (e.g., to track your login status or to enable the shopping basket feature and with it the use of our online offering) stored only for the duration of the current visit to our online presence. Such a session cookie is used to store an arbitrarily generated, unique ID, the so-called session ID. Cookies also contain information about their origin and retention period. These cookies cannot store any other data. Session cookies are deleted as soon as you stop using our online offering and log out or exit your browser.
9.3. This privacy statement explains to users the use of cookies during pseudonymised reach measurements.
9.4. If the user does not want cookies to be stored on their computer, we ask them to disable the relevant option in their browser system settings. Stored cookies can be deleted via the browser system settings. Disabling cookies may result in functional limitations of this online offering.
9.5. You can object to the use of cookies for reach measurements or advertising purposes by going to the deactivation page of the network advertising initiative (http://optout.networkadvertising.org/) and additionally the US website (http://www.aboutads.info/choices) or the European website (http://www.youronlinechoices.com/uk/your-ad-choices/).
10. Google Analytics
10.1. Based on our legitimate interests (i.e., interest in analysing, optimising and efficiently running our online offering in terms of Art. 6 Para. 1 lit. f. GDPR) we use Google Analytics, a web analysis service by Google Inc. ("Google"). Google uses cookies. The information about your usage of our online offering, which is created by the cookie, is usually submitted to a Google server in the US and stored there.
10.2. Google is certified according to the Privacy Shield agreement and therefore guarantees to comply with the European data protection laws (https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active).
10.3. Google will use this information on our behalf to analyse users' usage of our online offering, to generate reports about the activities within the online offering and to provide further services connected with the use of this online offering and the Internet usage. In the process, pseudonymised user profiles may be created from the processed data.
10.4. We use Google Analytics only with enabled IP anonymisation. This means that Google will shorten users' IP addresses if they are located in one of the member states of the European Union or in one of the other states party to the Agreement on the European Economic Area. Only in exceptional cases will your full IP address be submitted to a Google server in the US and then shortened there.
10.5. The IP address submitted by the user's browser is not merged with other Google data. Users can prevent the cookies from being stored by using a certain setting in their browser software. In addition, users can prevent Google from (i) collecting the data created by the cookie and associated with their use of our online offering; and (ii) processing these data if they download and install the browser plug-in available from the following link: http://tools.google.com/dlpage/gaoptout?hl=en
10.6. For more information about Google's use of data, your setting and objection options, please visit Google's websites: https://policies.google.com/technologies/partner-sites?hl=en "How Google uses information from sites or apps that use our services"), https://policies.google.com/technologies/ads?hl=en ("How Google uses cookies in advertising"), https://adssettings.google.de/anonymous?sig=ACi0TCj0xHDYI_B79D-dGF8shhoEe0ypT3kV0Xq6Zk1qW0rzxUSAdE82JcR4wPHn4tkDA_ztipnnmGfXiIyFTtf7D6y1gf49GiCuXBkZpeaih7_9rrcJ6TM&hl=en ("Control the information Google uses to show you ads").
11. Integration of third-party services and content
11.1. Based on our legitimate interests (i.e., interest in analysing, optimising and efficiently running our online offering in terms of Art. 6 Para. 1 lit. f. GDPR), we use third-party content or service offerings in our online offering to integrate their content and services, such as videos or fonts (hereinafter commonly referred to as "content"). This requires that the third-party providers of this content always become aware of the users' IP addresses because they need it to send their content to the users' browsers. Therefore, the IP address is necessary to display such content. We strive to use only content whose providers use IP addresses only to deliver content. Third-party providers may also use so-called pixel tags (invisible images, also called "web beacons") for statistical and marketing purposes. Pixel tags can be used to analyse information such as user traffic to the pages of this website. This pseudonymised information may also be stored in cookies on the user's device and contain, among others, technical information about browser and operating system, referring websites, visiting time and other information about the use of our online offering; and it may be merged with such information from other sources.
11.2. The following table provides an overview of third-party providers and their content, including links to their privacy statements containing more information about data processing and objection options, so-called opt-outs, some of which have already been mentioned here: External fonts by Google, Inc., https://www.google.com/fonts ("Google Fonts"). Google Fonts are integrated by accessing a Google server (usually located in the US). Privacy Statement: https://www.google.com/policies/privacy/, opt-out: https://www.google.com/settings/ads/. Maps by the "Google Maps" service provided by the third-party provider Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Privacy Statement: https://www.google.com/policies/privacy/, opt-out: https://www.google.com/settings/ads/. Videos by the "YouTube" platform provided by the third-party provider Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Privacy Statement: https://www.google.com/policies/privacy/, opt-out: https://www.google.com/settings/ads/. External code by the "jQuery" JavaScript framework, provided by the third-party provider jQuery Foundation, https://jquery.org.
12. Deleting data
12.1. The data stored by us is deleted once they are no longer needed for their intended purpose, unless legal retention obligations require otherwise. If the users' data are not deleted because they are required for other and legally admissible purposes, we will limit their processing. The data are blocked and not processed for any other purposes. This applies, e.g., to user data with a commercial or tax-related retention obligation.
12.2. As legally stipulated, data are retained for 6 years according to Sect. 257 Para. 1 HGB (trading books, inventories, opening balances, annual financial statements, commercial letters, accounting records, etc.) and for 10 years according to Sect. 147 Para. 1 AO (ledgers, records, status reports, accounting records, commercial and business letters, tax-relevant documents, etc.).
13. Objection to advertising mails
We hereby expressly object to the use of contact details, published as part of the mandatory legal notice, for sending not expressly ordered advertising or informational material. MARKATOR Manfred Borries GmbH expressly reserves the right to take legal action in the case of undesired sending of advertising, e.g., spam mail.
14. Changes to the privacy statement
14.1. We reserve the right to change this privacy statement to adjust it to changed legal bases or if services or data processing change. This only applies to statements about data processing. If the user's consent is required, or if parts of the privacy statement contain regulations of the contractual relationship with users, changes require the user's consent.
14.2. Users are asked to periodically check the contents of our privacy statement.
15. Data protection information for customers/suppliers and applicants
15.1 Data protection information for customers/suppliers
15.2 Data protection information for applicants
If you have any questions about this privacy statement, you are welcome to contact our data privacy officer by post or to e-mail them at: datenschutzbeauftragter@markator.de
